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By The Drum Team, Editorial

December 8, 2009 | 1 min read

Aardman Animations has appointed director Helene Friren to its commercial department.

Friren has directed animated films such as Mitizenship/Mitoyennetés and Excuse My French and has created commercials for brands such as Orange, Great Ormand Street Hospital and Yoplait. She is also about to begin production on a six minute film called AuPoil having been awarded a grant of 30000 Euros by the Foundation Lagardère in Paris.

Heather Wright, head of commercials for Aardman, commented: “It’s so exciting to have a director on board who’s got a totally fresh take on Flash animation as well as a great sense of humour.”

In other news, the Bristol-based animation house has produced a Christmas advert to promote the Nintendo DSi in the USA, using a free downloadable application on the device, Flipnote Studio.

The application enables users to draw pictures with the aid of a stylus as well as add their own sound and create their own animations.

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