COI 'welcomes' Government publication which will see 25% budget cut
The COI has said that it has welcomed the Government publication which is set to cut its marketing and communications spend by 25%.
Mark Lund, chief executive of COI released a statement which read: “We are already working hard internally - and with the Cabinet Office - to develop the best tools and approaches to drive both efficiency and effectiveness, and to streamline the procurement of communication and marketing services.
“We welcome this report and will continue to work closely with departments to achieve greater savings by rationalising marketing frameworks across government and aggregating more activity through COI.”
Lund’s statement concluded: “COI always strives to maximise return on investment for all government marketing activity, ultimately saving the taxpayer money. By bringing together spend across government in 2008/9; we helped save £290m against recognised industry benchmarks.”
The statement follows Gordon Brown’s announcement that, as part of the publication of Putting the Frontline First: Smarter Government which will aim to create more transparency within Government spending, that the marketing and consultancy services budget would be cut by £650m.