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Brazen and PushON join forces for Hyundai World Cup game

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By The Drum Team, Editorial

December 1, 2009 | 2 min read

Brazen and PushON have joined forces to promote an online project for automotive company Hyundai’s World Cup campaign.

Hyundai is one of the World Cup 2010 lead sponsors and has asked fan to vote for their favourite World Cup moment of all time on the website.

Those who vote will be given the opportunity to win prizes from Microstars.

Daisy Whitehouse, engagement director for Brazen, said: “Working with Hyundai on this project is a fantastic opportunity.

“Even though the World Cup is still seven months away the online buzz is skyrocketing, and new mentions of ‘World Cup’ are appearing on twitter practically every second.

“The conversation is only going to escalate and we want to give fans a place to meet, talk and share their opinions.”

Simon Wharton, managing director of PushON, added: “As lifelong football fan I’m hugely excited about working on this campaign.

“I’m more than aware of how the ability to interact and share banter with other fans enhances your enjoyment of the game. The current vote is just the beginning – there are a lot more exciting ways for fans to get involved coming soon.”

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