Royal Air Forces Assocation opens new Chapter with campaign
The Royal Air Forces Association has appointed Chapter as it looks to develop a new fund raising campaign.
The campaign will run online as well as in national press and direct mail through out the Christmas period and into the New Year and will focus on the Storybook Wings initiative.
The charity developed the scheme to enable RAF personnel serving in places such as Afghanistan to professionally record a bedtime story for their children at home.
Rachel Huxford, communications and marketing manager for the Royal Air Forces Association, said, “The team at Chapter worked closely with us and really got to the heart of what Storybook Wings is all about - bringing children and a parent serving overseas closer together.”
Martin Heffernan, joint creative director for Chapter, explained: “Our role was to capture the emotional bond that already exists between parent and child – and how this becomes even more important when they’re so far apart.”