Gudgen to lead Napier Uni's four day Event Management course
Paul Gudgin, former director of Edinburgh Festival Fringe is to present Edinburgh Napier University Business Schools Institute for Festival and Event Management (IFEM) Executive Certificate in Event Management next year.
The four-day professional festival and event management programme, which runs at the end of January, has been running since 2004 which looks to provide delegates with essential in-depth knowledge of all aspects of event management, including marketing, operations and best practice in the planning, managing and evaluation of events, generating public, political and business support, and creating relationships with sponsorship bodies and the media.
Gudgin has been heading up The Edinburgh Fringe since 1999 and has seen it grow to become one of the largest annual festivals in the world bring in £200m each year.
Gudgin said: “This year’s Certificate will be ‘The Ashes’ of Event Management – an unmissable meeting of Australian and British expertise. I have been a guest speaker in the past and found the standard of teaching first rate but the certificate is about more than that. It is about outstanding networking opportunities, nurturing delegate confidence and providing real inspiration. We look to reassure delegates about their existing abilities and arm them with plenty of ideas they can implement straight away in their own events. Rob and I hold each other in very high regard, and share opinions on many issues. We also have some strongly contrasting ideas and we’re not shy about airing them. So delegates can expect some real creative sparks to fly in January!”
Faith Liddell director of Festivals Edinburgh commented: "Other cities are constantly trying to catch up in the events arena and we continually seek experienced, professional staff to help us stay at the forefront of festivals and events across the world. Education plays a vital role in helping us to retain our position as the world’s leading Festival City and Napier’s course offers an important platform for the development of the professional skills we need to do this."