Bright provides PR strategy for Bott
Storage and shelving provider Bott has appointed Bright consultancy to handle its PR to build brand awareness across a range of target audiences.
The Solihull and London based PR agency won a competitive pitch process having proved that it had the correct media contacts and skills to handle the task of positioning Bott as a leading authority on vehicle and workplace racking, storage and shelving, and to communicate key messages about innovation, quality, reliability, value-for-money and service.
Kevin Woodward, managing director of the Vehicle Enhancement Division of Bott, said: “One of our key aims is to communicate that we have an ‘original thinking’ approach; that the solutions we provide are highly innovative and deliver what the market, and our customers, need – which includes offering bespoke designs.”
Cara Hastings, managing director of Bright, added: “In the past, Bott’s PR was largely reactive, so we are really starting with a blank canvas – which is an interesting challenge to take on, and something that our team really thrives on. Bott is a ‘sleeping giant’ and we have put a hard-working, strategic, tailored PR plan in place, which is geared towards building brand awareness, raising the company’s profile, strengthening media relations and ensuring Bott becomes the first choice for racking, storage and shelving.”