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Violence Charity site given new design alongside microsite from Code

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By The Drum Team, Editorial

November 27, 2009 | 3 min read

A campaign microsite for national domestic violence charity Refuse has been developed by Code Computerlove alongside the redevelopment of its main site as it looks to increase public support.

The microsite has been created to support the charity’s current Speak Out Against Domestic Violence campaign which will focus on four ways that lives can be saved.

The campaign will look for people to buy and wear an empowerment necklace from Avon, garner signatures for a petition which will be sent to the Government as it seeks to end the ‘postcode lottery’ of domestic violence services located around the country, print off and display posters within local communications and through word of mouth to friends and family about the campaign.

Links are also provided on the microsite for women who need help to find advice and information.

High profile supporters including Dame Helen Mirren, Patrick Stewart OBE, Fiona Bruce and Chris Rea are also profiled.

Meanwhile, the main Refuge website has been redesigned in a bid to gain greater prominence in order to gain more support from people as well as supporting those affected by domestic violence.

Lisa King, director of communications for Refuge, said: “The microsite forms a pivotal part of the new Speak Out Against Domestic Violence campaign that we’re running with Avon. It gives us a way in which we can communicate our campaign messages in a distinct and separate way from our main website. One of the key elements to this campaign is our online petition and the microsite is the key driver for this being a success.”

Lisa added: “The new-look Refuge website not only looks better but is much improved in terms of functionality. It is now clearer and easier to either donate or get involved with the charity. The new homepage provides direct links to fund raising information, giving without paying, how to initiate payroll giving, leaving a gift in your will, being a volunteer and how to make Refuge your charity of choice.

“Clear links are also accessible from the home-page for other key aspects of our work, from helping to raise awareness of the Early Warning Signs associated with domestic violence to directly supporting women who suspect they’re being abused.”

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