McCann Manchester's new Aldi ad featuring Phil Vickery
A new campaign from McCann Manchester for ALDI has launched ahead of Christmas, continuing the brand's long running association with TV Chef Phil Vickery.
The campaign is currently running across the UK in the run up to Christmas and was art directed by Dave Price, copy written by Neil Lancaster while typography was handled by Karen Matthews.
Aldi has worked with the Vickery since the the middle of last year with his recipes and podcasts explaining how to cook the dishes being made available on the Aldi website which is also continually updated by McCann Manchester's digital team.