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By The Drum Team, Editorial

November 26, 2009 | 2 min read

An animated tribute has been produced by Propaganda on behalf of The Sophie Foundation which retells the story of the death of Sophie Lancaster.

The animated film retells the tale of Sophie who was beaten to death as her boyfriend was also attacked due to the way they looked.

As a result, the foundation which acts in her name approached Propaganda to help convey its message against prejudice.

Mark Williams, creative director at Propaganda devised the video in collaboration with Illamasqua which funded the film, British band Portishead, French animator Fursy Teyssier and MTV.

The video will be launched when it is projected on an ongoing loop in Manchester’s Cathedral Gardens from tonight, on what should have been Sophie’s 23rd birthday.

Sylvia Lancaster, Sophie's mother, commented: “The film is a chilling and dramatic reminder of how prejudice, hatred and intolerance can destroy so many lives – Propaganda has nailed what we are trying to achieve perfectly, producing something that is beautiful and impactful. Sophie would have adored it”.

Mark Williams, creative director, Propaganda explained: “Impact was our main objective as well as creating a film that highlighted the effect ignorance and violence can have on individuals lives. The decision to use such a moving track brings the film to life and creates a rush of emotion felt by all. We have worked with some fantastic people to make this happen, and I would like to thank all those who have contributed to help such an important cause.”

To coincide with this, Propaganda has secured screenings for the Sophie film on MTV, from 26 November, for two weeks.

Make-up brand, Illamasqua has also committed itself to changing attitudes towards subcultures and has been a supporter of the Sophie Lancaster Foundation since it launched last November.

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