Gratterpalm picks up mypetstop
Following a four-way pitch mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Gratterpalm as its new advertising agency.
mypetstop runs three specialist pet care centres, located in Leeds, Manchester and Washington – Newcastle upon Tyne, offering luxury boarding, grooming, Doggy day care, hydrotherapy and pet training.
The Leeds-based agency will now look to develop campaigns which will improve usage and loyalty with existing mypetstop customers, re-educate lapsed customers to regain trial, and drive awareness with potential new customers.
Gratterpalm will also revitalise mypetstop’s customer database to drive direct marketing and e-campaigns and will oversee all creative work for the mypetstop website and drive online activity.
Meanwhile, Gratterpalm will also promote a referral scheme with pet rescue centres and vets which will be launched to attract new pet owners to mypetstop throught a programme of events for pet-lovers hosted at mypetstop to increase customer uptake.
Gareth Healey, managing partner at Gratterpalm said, “mypetstop offers the gold standard in pet care and we’re really excited to be working with them to drive their business forward.”