Andrex tissue range design overhaul from Anthem Worldwide
Toilet tissue brand Andrex has relaunched its coloured tissue range through a new design by one of its design roster agencies Anthem Worldwide.
The relaunch by the York-based agency features the ‘Colours of Nature’ banner aims to improve appeal amongst new and existing customers as it looks to enhance brand performance.
The three new packs, named Aqua Spray, Natural Pebble and Pink Blossom, are designed with imagery that reflect these names while the colouring on the outer packaging has been softened to echo this more natural look.
In addition, and for the first time on the Andrex mainline product, the packs feature a clear window panel through which the consumer can now see the roll and also feature’s the brand’s famous Andrex Puppy.
Sophie Woodford, brand development manager at Kimberly-Clark, commented: “We love the contemporary new look Anthem has created for our coloured toilet tissue. The new packs exude both quality and a truly natural feel that will engage with today’s consumer. The more contemporary look is in line with current bathroom trends and will have great stand-out on shelf.”
Barry Seal, managing director – UK at Anthem Worldwide, added: “It’s been fantastic to work on such an iconic brand. We have taken great care to ensure that the packs are imbued with Andrex’s brand values, but have had real fun in bringing natural inspiration to the packs through gorgeous visuals and graphics. We really appreciate the trust and confidence that the Kimberly-Clark team have had in us, which has enabled us to really stretch the brief and create a design that we are all very proud of.”