Cafeology appoint Front
Sheffield advertising agency Front has been appointed by Cafeology to develop its brand communications.
Cafeology, an independent supplier of beverages to restaurants and cafes, is undertaking the new drive to promote its core value of only supplying Fairtrade products, including coffee, tea and sugar, ethically sourced from farmers in Colombia, Costa Rica, the Dominican Republic and Malawi. Reflecting this core value, brand communications will centre on the theme "100% Fairtrade in Everything We Do".
A collection of supporting collateral is also being devised for Cafeology's branded concession coffee bars across the country. In time, the designs will then be rolled out across all its communications platforms from point of sale and packaging to branded materials and online.
Cafeology's current clients include Orchid Pubs and Dining, Revolution Bars and The Sheffield College.
Joe Chetcuti, director of Front, said: “The campaign will reflect the independent nature of the company and the fact that it offers a personal service. That, coupled with the fact that they know the exact journey and story of their beans from being hand-picked through to roasting and packaging is a really strong message - especially in today's overly consumer driven world.”