18 November 2009 - 11:59am | posted by | 4 comments

Robertson Homes looks to Tangible agencies for campaign

Robertson Homes looks to Tangible agencies for campaignRobertson Homes looks to Tangible agencies for campaign

Robertson Homes has appointed Tangible Group agencies Stripe Communications and The Leith Agency to handle an integrated marketing campaign.

The Scottish homebuilder wants to create "an aspirational brand image and drive sales" and work begins immediately with The Leith handling creative and Stripe managing PR and internal comms.

Robertson Homes looked likely to work with Idea, the ad agency launched by former Barkers stalwart Andy Hughes, but that fell through due to "a pending conflict of interest" on the agency's part.

Elliot Robertson, director of Robertson Homes, said: “We are focused on taking Robertson Homes to a new level of innovation and luxury living."

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Comments

Anonymous (not verified)
18 Nov 2009 - 14:11
Anonymous's picture

Anon 13.39 - As Meatloaf once said "you took the words right out of my mouth."

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Anonymous (not verified)
18 Nov 2009 - 14:24
Anonymous's picture

Leith build brands. Housebuilders don't. They don't even build many houses these days. Good luck to them both but such a union probably says more about short term economic problems than longterm strategic answers.

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Anonymous (not verified)
19 Nov 2009 - 09:22
Anonymous's picture

Reduce the price of the houses - that will drive sales - job done.

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1 Sep 2010 - 13:03
victor_brierley's picture

Good luck to Elliot, hope it works out better than Manor Lane Homes did...I'm sure this "innovation and luxury living" was part of their schtick as well.

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