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Robertson Homes looks to Tangible agencies for campaign

Robertson Homes has appointed Tangible Group agencies Stripe Communications and The Leith Agency to handle an integrated marketing campaign.

The Scottish homebuilder wants to create "an aspirational brand image and drive sales" and work begins immediately with The Leith handling creative and Stripe managing PR and internal comms.

Robertson Homes looked likely to work with Idea, the ad agency launched by former Barkers stalwart Andy Hughes, but that fell through due to "a pending conflict of interest" on the agency's part.

Elliot Robertson, director of Robertson Homes, said: “We are focused on taking Robertson Homes to a new level of innovation and luxury living."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff