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Willoughby PR

Willoughby PR picks up hat-trick of contracts

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By The Drum Team, Editorial

November 17, 2009 | 2 min read

Willoughby PR (WPR) has won three new pieces of business in the last month, including the media relations campaign for the launch of the £900k visitor information centre in York.

The six month contract was awarded to the Birmingham-based-agency following a competitive pitch which will see Willoughby look to create excitement around the opening of the centre and drive footfall both locally among the residents of York and Yorkshire businesses and across the UK.

Meanwhile, conference and events business at Loughborough University imago has brought the agency’s Nottingham office in to handle its on-going PR work.

The agency will work on a retained basis as it supports imago across its three venues, publicising its four star luxury accommodation and spa treatments to budget rooms and sporting facilities.

Finally, the agency has also picked up a contract with the East Midland’s Transport Innovation Network (iNet) for seven months which will see it promote the body which supports small and media business working across rail, marine, automotive, motorsport and aerospace sectors.

Jane Ainsworth, managing director of WPR, commented: “The last few months have seen some good times for WPR. The business wins are coming through and a number of existing clients are upping their PR spend too. The team here has worked incredibly hard to demonstrate the value of PR in tough economic times and their efforts are being well rewarded.”

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