Smiling Wolf rebrands Evoid healthy drinks
Liverpool design agency Smiling Wolf has relaunched Evoid, a healthy drinks brand aimed at youngsters.
Evoid, a range of fruit drinks made from natural ingredients, approached the agency to create a brand more connected with youth culture as it looked to move away from the "worthiness" perception of healthy drinks.
Smiling Wolf creative director, Simon Rhodes, said the brand needed to be "bolder" to appeal to savvy teenagers.
He said: "The teenage market makes snap decisions about what brands they like, and what they don’t, and can be vocal about it.
"The fact that Evoid has no artificial flavours or sweeteners is something we felt should
be shouted from the rooftops. That’s why on the new packaging the ingredients are there, big and bold for all to see.
"We wanted to make the drinks look punchier and not patronise the kids about what they are buying."