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McConville Wellburn completes Friends of The Earth Scotland work

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By The Drum Team, Editorial

November 17, 2009 | 2 min read

Friends of the Earth Scotland's (FoES) has launched a new website as part of a brand development and new marketing campaign which has been handled by McConville Wellburn.

The agency has already completed the previous campaigns, which included a recruitment campaign prior to the launch of the site which has been developed to fit in with the new brand it developed for Friends of the Earth.

The site will allow supported to join Friends of the Earth, donate online, and manage their subscriptions and membership through the “My FoES” application.

RSS feeds have also been employed to maximise news opportunities, and the website works closely with social networking applications to increase traffic.

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