12 November 2009 - 1:45pm | posted by | 1 comment

ICI Paints AkzoNobel looks to Refinery for instore gloss

ICI Paints AkzoNobel looks to Refinery for instore glossICI Paints AkzoNobel looks to Refinery for instore gloss

ICI Paints AkzoNobel has transformed the in-store marketing of its three leading woodcare brands with designs by Refinery.

Designed by Manchester-based Refinery the new display of integrated point of sale materials brings together ICI Paints AkzoNobel’s three complementary woodcare brands – Dulux Trade, Sikkens and Cuprinol Trade.
 
Refinery director Philip Armitage said: “Woodcare – woodstains, varnishes, opaques, treatments, and so on – can be a very complex category and even professionals find it confusing. Simplification is key – the new system of point of sale materials used clearly defined brand propositions, colour coding and explicit application information to guide the decision-making process”
 
“This easy to use one-stop-shop system will meet the requirements of busy trade professionals who simply want to get the right product in the shortest amount of time, and will reinforce the three brand’s presence in stores.”   
 
Refinery has worked with ICI Paints for more than of 25 years.

Comments

Anonymous (not verified)
12 Nov 2009 - 21:52
Anonymous's picture

I can sleep easier knowing woodstains, varnishes, opaques and treatments are now more clearly defined.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...