The Whole Caboodle lands £1m Biomedical brief
Biomedical has appointed The Whole Caboodle to help it introduce a range of herbal medicinal products into the UK market.
The Leeds agency has been briefed to create an advertising campaign which will run on London tube sites and in national newspapers and women's, health and lifestyle magazines. It says the budget is in excess of £1m.
Biomedical, which is also based in Leeds, is the UK distributor for German herbal company Bionorica. It wants to bring products already available in the US and Europe - for conditions ranging from PMS and menopause to low mood and anxiety - to the UK.
Overseeing the account will be The Whole Caboodle's account director Diane Dobson (pictured). She said: "It is crucial that these patented techniques as well as the worthy credentials of the entire range are communicated in the right way to the target market using a range of channels."