Viral by Euro RSCG 4D Digital for Peugeot 3008 Crossover
A viral game designed to test multi-tasking skills has been created by Euro RSCG 4D Digital for client Peugeot to mark the launch of the Peugeot 3008 Crossover.
The game integrates elements of online and telephone usage as players aim to complete three challenges inkling balancing a mouse-controlled wheel on a seesaw while completing a number sequence on a keyboard and answering a call on the landline or mobile phone and responding to True or False questions.
The aim of the game is to find out whether the user suffers from One Task Syndrome, or not.
Targeted at 18-35 year-olds, the game looks to reflect the car’s versatility and technology as is combines elements of a hatchback, Compact MPV and SUV.
Andrew Goodall, internet marketing manager for Peugeot, explained: ““We really wanted to communicate the right values for the launch of the 3008 Crossover, and we feel that this campaign from Euro RSCG 4D Digital really achieves this through the use of fun and innovative technology. The Crossover itself is a unique proposition, so it was vital to accompany its launch with a campaign that really encapsulated the character and style of the car.”
Mike Watson, creative director at Euro RSCG 4D Digital, added: “This campaign is testament to Peugeot’s dedication to digital innovation when engaging their customers. This game was developed with the key positioning of the Peugeot 3008 Crossover at its heart whilst also communicating the fun aspect of the brand.”