Liquid looks to raise profile of Medicash with campaign
A new consumer advertising campaign for cash plan provider Medicash has been launched by Liquid in a bit to increase sales of its plans.
The Liverpool-based creative agency has designed the campaign, which features the stapline ‘Needs Treatment? Get treatment. Get cash back’, to centre of communicating the company’s health cash plan and its benefits using landmark and 6 sheet posters, escalator panels, radio and newspaper and bus ads.
The campaign will run through Liverpool’s train stations alongside promotion material hand outs and will highlight the various treatments offer by Mediacash including dental and optical.
Andy Abernethy, marketing manager for Medicash, commented: “This simple and clear message takes away all the confusion from what we do. The strapline clearly and concisely gets across exactly what it is we do and the striking imagery has caught people’s attention.”