DKPM creates Ray of Light campaign for Disney
Disney Interactive Studios has brought in Sheffield and London-based brand agency DKPM for a brand campaign for its EMEA region following a competitive pitch against agencies across Europe.
The Ray of Light campaign has been created to gain maximum awareness of the Disney brand while also creating a consistent visual identity for the video games division of Disney through the EMEA region.
The agency’s creative response will be featured on all of Disney’s marketing communications in the EMEA region on ATL and BTL including packaging and point-of-sale to online, press and TV advertising.
The agency is also creating a full suite of artwork templates alongside brand usage guildelines.