Ampersand has launched an integrated marketing strategy for Newcastle United Football Club to help in the club's search for new sponsors.
The Magpies appointed Ampersand to assist in the search for a new shirt sponsor following the agency’s work with Everton Football Club on its Stadium Naming Rights campaign.
United, who are currently top of the Football League Championship, will work with Ampersand over the next 12 months whilst seeking a new sponsor. Ampersand’s main responsibilities have included developing a marketing and design campaign, direct mail material, brochure, interactive Powerpoint and they have worked with Liverpool-based Mocha to develop a DVD.
Barry Webber, commercial director at Newcastle United, said: “We have enjoyed a fantastic long-running relationship with Club partners Northern Rock (NUFC current shirt sponsor) and Adidas (NUFC technical manufacturer) that has benefited us both. Now we have an opportunity to potentially bring in a new family of partners that can become part of our huge Club and join us on our journey back into the top-flight of English football.
“Ampersand has a proven track-record in this sector. Their understanding of football and the brands we are targeting is excellent. What they have delivered is being very well received in the market and we look forward to continuing to work with the team.”
Emma Blackmore, managing director at Ampersand, added: “We are delighted to be associated with another great Club and have enjoyed working with the team at St. James' Park. Newcastle’s target demographic is spread across the globe and comprises a range of high calibre brands. Therefore, it was imperative that our creative crossed cultural and language boundaries and cut through the clutter of a very busy market place.
“We have been and will continue to work in close partnership with Newcastle over the next 12 months to assist them in a marketing capacity.”