Your Floors books Chapter to target trade and consumers
Flooring retailer yourfloors.co.uk has appointed start-up agency Chapter to handle its advertising account.
Birmingham-based Chapter will work through the line in a bid to engage the brand with both trade and consumer audiences.
Mike Rose, the agency's managing director, said: “This is another high profile win for the agency and we are delighted to be working with the yourfloors.co.uk brand."
Chapter has also announced that it has been working with The Cure Parkinson’s Trust to create the Illuminate Ball to be held in Birmingham in April next year. Chapter conceived the Illuminate brand to help throw light on finding a cure for Parkinson's.