Woolworths hands email brief to Entire
Online retailer Woolworths has appointed direct marketing agency Entire to run an email campaign in the lead up to Christmas.
The 'A World of Festive Fun' campaign will target mums and promote the variety of products available at the online store. It will feature the former high street brand's new proposition: 'Back online with more toys than Santa'.
Going live from 12 November, the first email push will feature this year's 'must have' Christmas gifts in the setting of a snow-dome. Follow up emails will then be tailored according to the consumer’s interaction with the initial email and website.
Ian Bates, creative director of Bristol-based Entire, said: “Email activity will allow us to directly target and engage a new audience, in a way that above-the-line activity won’t.
"There’s still a lot of affection for the Woolworths brand and hopefully this campaign will capture the attention of this key target market."