CaB Studios digital division to work with Goodwood Estate

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By The Drum Team, Editorial

November 3, 2009 | 2 min read

Following a competitive pitch, Goodwood Estate has appointed CaB Studios to digitally deliver its brand through the redevelopment of its website.

The project will see the London and Alcester-based agency’s digital team introduce new and bespoke functionality, revenue management functions and social activity to the site to increase brand perceptions and revenue.

James Allaway, co-founder and digital director of CaB commented: “We are delighted to have been appointed to work with Goodwood Estates on such an extensive redevelopment of their website and online presence. Goodwood dares to be different, and exemplifies a passion for perfection which draws a clear synergy with our own technical and luxury creative approach.”

“The redevelopment of the website will allow us to unify Goodwood’s on and offline presence, personality and the way in which the destination engages with its prospective and returning guests. This an exciting opportunity to motivate the brand and the fresh creative CaB has previously worked on. The commercial opportunities for expanding revenue and online bookings are extensive.”

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