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Ambassador rebrands Meningitis Research student campaign

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By The Drum Team, Editorial

November 3, 2009 | 2 min read

The Meningitis Research Foundation has re-launched its student campaign which aims to raise awareness of the increased risk of meningitis among students and young people.

MRF appointed Bristol-based design and print agency Ambassador to create four different posters to communicate the symptoms of meningitis and septicaemia to young adults across the country. Ambassador developed the posters in consultation with a focus group of 6th form students from the John Cabot Academy, who helped to convey the right look and message for the age group.

The posters were launched at Bristol University Students’ Union.

Chris Head, MRF Chief Executive, commented: “We started the ‘Get it Sussed’ campaign 12 years ago and decided it was high time for a revamp. Students and young adults are the second most ‘at-risk’ group in the UK after children under five and are more vulnerable to the diseases when they come together in new environments, such as universities. That’s why it is vital we communicate the symptoms effectively in a way that is relevant to today’s students.”

Meningitis awareness materials, including the new posters, are available to schools, colleges and universities nationwide. www.meningitis.org

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