True romps home with Cheltenham web launch
True has created a new website for Cheltenham Racecourse, which aims to give a platform to assert its status as a 'world-class sporting venue' and help sell more tickets online.
Racing and events are brought together to showcase Cheltenham as a venue for private and corporate entertainment, including major events from concerts to conferences.
Andy Clifton, director of communications at Cheltenham Racecourse, said: “We’re really pleased with the work True has done. They really understand how to deliver a site that meets the needs of our audience while balancing the business requirements to drive sales.”
Carolyn Cooper, director at True added: “With the new site in place, we can now turn our attention to the build up to the biggest jump racing event of the season: The Cheltenham Festival. We’re already planning some exciting additions to the site to whet race-goers appetites and build a head of excitement for the March event.