The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

October 22, 2009 | 2 min read

A follow up advert to the J’aime La Tour campaign from VisitBlackpool, which was created by SKV Communications earlier in the year, has rolled out on TV and online.

The Manchester-based PR agency was re-comissioned to create a following up following requests from viewers looking to find out what happened to the couple who fell in love in Blackpool during the first commercial.

The two minute viral ‘Love from Blackpool’, which was written by Daniel Kennedy, was filmed over two days and evenings by the SKV Communications team.

Helen France, executive director for tourism and regeneration at Blackpool Council, said: “The first viral really made people think about Blackpool in a new light and made local heroes out of the characters. This new film not only carries on where the first one left off, but also shows visitors they can enjoy a romantic night out here. This new film shows the next stage of Valerie and Frank’s relationship and we hope it will be just as popular as the iconic coffee commercial.”

Peter Mearns, executive director of marketing and communications at the Northwest Regional Development Agency (NWDA), added: “Blackpool is changing and we hope that this new film will encourage even more people to discover the new Blackpool. And with the Illuminations in full swing and the school holiday crowds abating, it’s the perfect time for a romantic short break in the resort.”