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Never Odd Or Even launches iPhone app for The Hoff

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By The Drum Team, Editorial

October 21, 2009 | 2 min read

Newcastle-based agency Never Odd Or Even has launched a new iPhone application, which promises to answer all of life's questions... through the wisdom of The Hoff.

David Hasselhoff – aka The Hoff – answers users questions with his official iPhone app Ask The Hoff, which is now on sale in the iTunes App Store.

According to the app, scientists have downloaded Hoff's fantastic brain into the iPhone. After the user asks a question and shakes the phone, an animated version of the Hoff replies with one of a number of pre-recorded responses, voiced by Hasselhoff himself.

Never Odd Or Even, a mobile development agency, was founded by Paul Smith and Jon Nairn.

"It's a very simple and silly idea, but everyone loves The Hoff and this gives iPhone and iPod owners the chance to receive spiritual guidance from their favourite bouffant haired Trans Am driver / lifeguard," commented Smith.

"You can't put a price on genius, but 59p seemed pretty reasonable in this instance," said Smith.

Ask The Hoff is a collaborative production between David Hasselhoff's company Hoffstuff Productions and Never Odd or Even.

http://neverodd.co.uk

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