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Randak creates new brand for Smokey Joe whisky

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By The Drum Team, Editorial

October 14, 2009 | 1 min read

Glasgow design house Randak has produced the new branding for Scotch whisky brand Smokey Joe.

Charles Randak said: "Within the malt sector there is a passionate cult and growing interest in the malts from the island of Islay. Its distilleries produce some of the most weighty, pungent and heavily peated malts. Smokey Joe’s exquisite balance of smoke and peppery spice is echoed in our contemporary graphic presentation for this promisingly different and uncompromisingly peaty Islay single malt."

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