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Craven Grand Central

Cravens adds three to client roster

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By The Drum Team, Editorial

October 13, 2009 | 2 min read

Newcastle creative agency Cravens has announced a trio of client wins with paint manufacturer Tor Coatings, The British Marine Federation and Grand Central all joining the agency’s client roster.

Tor Coatings has appointed Cravens as its lead agency following a pitch process which included North East agencies as well as London and Manchester. The agency has been tasked to grow demand for some of its brands including Rust-Oleum, within the UK marketing through a multi-channel marketing strategy.

Trade association for the leisure marine industry – The British Marine Federation (BMF) – has hired Cravens to initiate a membership retention campaign to run in conjunction with an enhanced and updated brand identity.

Finally, rail service Grand Central’s corporate identity has been positioned by Cravens as ‘Railway the Right Way’.

Tim Wilson, business director at Cravens, said: “We’re all thrilled the agency has been so successful at acquiring new business. Our new accounts represent a diverse range of industries, all of whom have looked to us to provide excellent creative work which gets positive results.”

Craven Grand Central

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