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Sheridan & Co Rocks with Absolut

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By The Drum Team, Editorial

October 7, 2009 | 2 min read

Leicester-based retail design agency Sheridan&Co has designed the travel retail environments to launch Absolut Rock edition, the latest special edition bottle from the iconic vodka brand.

The first UK sites will open in Heathrow and Gatwick airports in the first week October. 



Sheridan&Co has worked with Pernod Ricard Travel Retail Europe to bring the Absolut Rock concept to life in a series of promotional sites in airports across the globe.

Taking its visual cues from the Absolut Rock collage graphics, ‘the main event’ concept was developed by the consultancy to reflect "the fashion, glamour and vibrancy of today’s modern rock star."

Sheridan&Co has also designed a ‘rock’ uniform for the brand ambassadors to wear on all the sites.

All sites will have the feel of a live music venue including a special edition guitar displaying the campaign collage graphics.

The Heathrow Terminal 5 installation located in the World Duty Free store features a black wall bay, clad to look like a giant speaker. The bottle is displayed on inset shelving back lit with a purple lighting. Three purple stripes highlight the edge of the bay and the site is anchored on treadplate flooring.

Sheridan&Co is also working on more sites to go into Istanbul, Paris and Copenhagen Airports over the next few months.

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