Ken Roman on David Ogilvy

Perhaps the man to answer this question is Kenneth Roman, Ogilvy’s first biographer whose book ‘The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising’ hit shelves earlier this year.

In this Business Briefing Roman took us inside Ogilvy’s mind and his world and offered some unique insights into the man gained by years working alongside the advertising giant.

The session was a highlight of the MIN calendar and attendees asked the author about the man who created modern advertising and developed many of the principles by which many have succeeded.

Watch the clip of his talk below or, for Marketing Industry Network members, the full video can be seen on the MIN website.