Malaria No More UK appoints Reading Room for online push
The charity Malaria No More UK has appointed digital agency Reading Room as it looks to boost its national profile and gain support for its cause.
Malaria No More launched in April and seeks to raise awareness of the disease, which despite being preventable, kills more than one million people each year. The not-for-profit organisation has used sports stars like David Beckham to generate interest and wants to end malaria deaths by 2015.
It has briefed Reading Room to create a "major online drive" to further attract and retain online audiences so it can meet its goals of ensuring everyone at risk of malaria in Africa has access to a mosquito net and treatment by the end of 2010.
Sarah Kline, executive director for Malaria No More UK, said: “Malaria kills more children under five in Africa than any other single disease. We believe the opportunity to be a part of our campaign to end malaria is an incredibly empowering and compelling proposition for our UK audience.
"The decision to engage Reading Room signals our ambition to use digital media to drive the message that ending malaria is achievable”.
Margaret Manning, CEO of Reading Room, added: “Reading Room is thrilled to have been appointed by Malaria No More UK to create a pilot digital marketing campaign. It’s a cause that Reading Room has fully embraced and we really believe we can help them make a difference”.