Liquid launches new website for ASICS SportStyle
Liverpool agency Liquid has created a microsite to promote ASICS's new SportStyle brand.
ASICS is traditionally seen as a sports performance brand, and so it has launched SportStyle to re-release original 80s and 90s running shoes for the fashion market.
The site aims to tempt new audiences to try out the footwear and communicates the message that the styles are still "as relevant now as they were 20 years ago". It has pulled this message together under the strapline: 'Timeless Innovation'.
Keeping with the retro theme, as well as allowing visitors to browse ASICS's range of trainers the site also features old adverts from the sports brand's archive.
Rhodri Evans, brand manager of Onitsuka Tiger and ASICS SportStyle, said: "The final result of the web offering for ASICS SportStyle really gives the right message and tone we were aiming for as well as looking great."
Liquid has also announced that its team of designers, web specialists and copywriters has been working to revamp its own website.
The site has been created so that it can be viewed through two types of navigation: a ‘Standard Nav’ and a ‘Fun Nav’.
The 'Standard Nav' tells you everything you need to know about what Liquid does, the services the agency provides and the clients it works for.
The agency say the ‘Fun Nav’ offers something different by telling visitors where Liquid's team get their inspiration from and what makes them tick.
Chris Mitchell, Liquid's managing director, said: "I liked our old website but it reflected what we used to be. The new website highlights the new direction we’re going in and really showcases the best of what we can do, whether that be print, web design or marketing strategy."