Falconer to lead marketing of Yorkshire
Tourism agency Welcome to Yorkshire, previously known as Yorkshire Tourist Board, has appointed Marcus Falconer to the role of marketing director.
Falconer was previously head of marketing at Go Ape, a company which runs adventure activities such as team building obstacle courses in forests.
He spent four years at the firm and before that worked in media and ad agencies including Swedish brand communications agency Lowe Brindfors and Ware Anthony Rust in Cambridge.
Gary Verity, chief executive at Welcome to Yorkshire, said: “We’re thrilled to welcome Marcus to the team. He’s arrived at an exciting time in the development of our national and international brand and will lead on a range of marketing initiatives including our award winning campaign ‘A long weekend in Yorkshire isn’t long enough’.”
Falconer added: "I will lead the team in targeting domestic and key international markets to make Yorkshire the destination at the forefront of people’s minds.”