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Marketing Concepts creates new WWF campaign

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By The Drum Team, Editorial

September 25, 2009 | 2 min read

A new campaign for the World Wildlife Fund has been created by Marketing Concepts to encourage people to make small changes to their lifestyles which will, in turn make positive changes to the environment.

The campaign launched earlier this week across Edinburgh in bus shelter sites and bus internals for the next three months with a message to drive people to vote for their favourite creative on the WWF website.

Voters then stand the chance to win bus passes, travel cards and other prizes.

Gary Cameron, managing director of Marketing Concepts explained that the campaign was a follow on from a previous one for the WWF which looked to enable Scots to have a say in the Scottish Government’s Climate Change Bill.

He continued: “This campaign was very successful and achieved its aims. The Scottish parliament committed to a strong climate change bill basically all the things the WWF aimed to achieve. In fact, because of the campaign Scotland has the world's best climate legislation.”

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