Manchester students create safety campaign
Design students from Manchester Metropolitan University have created a student safety campaign which has launched to coincide with freshers' week.
Final year design and art direction students Helen Butterworth, Isobel Stockhill and Emma Thompson were recruited by Greater Manchester Police to design an anti-crime marketing campaign for students after impressing a panel of judges with their ideas.
The force runs student crime prevention drives each year and wanted a campaign designed by students for students that would make them take steps to protect themselves.
The design trio spoke to to fellow students on campus and set up a Facebook page to gather inspiration for the campaign, which can be seen across Manchester on posters, postcards and beer mats.
"As we are the target audience we thought a fresh, exciting and vibrant approach would attract the attention of the student population," Butterworth said.
"With the simple, cheeky and thought provoking straplines we wanted to give the campaign a sense of fun while still communicating the serious crime prevention messages," she added.
In the last three years 18,000 students have been victims of crime in Manchester and the campaign aims to raise awareness of robbery and burglary, the two most common offences.
The campaign will run alongside policing operations including high-visibility patrols in hotspot areas, live monitoring of CCTV cameras and special talks in halls of residence.