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Communications

Quad bike firm Polaris looks to Rave for advertising

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By The Drum Team, Editorial

September 24, 2009 | 2 min read

Polaris has appointed Birmingham agency Rave to advertise its product range of quad bikes and all terrain vehicles.

Rave will produce a range of media including press ads and point of sale materials for Polaris’s vehicles, as the firm looks to raise its profile.

The agency will handle dealer marketing work to promote the product ranges both in-store and through local media, and national press and digital advertising.

John Wilford, managing director at Rave, said: "We enjoy working with challenger brands and growing with them.

"We’re confident that our targeted campaign will help the Polaris brand continue to increase market share in the UK.”

Pictured: Phil Everett, general manager of Polaris Britain (centre), with Rave managing director, John Wilford, and senior account manager Sarah Edwards.

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