Wonder promotes new Manchester Art Gallery exhibition

Wonder Associates has created a digital marketing campaign to promote a new exhibition at Manchester Art Gallery about women artists and surrealism.

The 'Angels of Anarchy: Women Artists and Surrealism' exhibition opens on Saturday and the gallery claims it is the first exhibition of its kind ever to be held in Europe.

It will feature paintings, prints, photographs, surreal objects and sculptures by established international artists including Lee Miller, Meret Oppenheim and Leonora Carrington alongside works by artists less well known in the UK.

At the heart of the campaign is a microsite where visitors can watch a trailer revealing the exhibition, explore its themes, artworks and artists, play and download audio, get access to exclusive offers and competitions and join in a poetry game.

Wonder has also created print work featuring Mexican artist Frida Kahlo which will be sent out by direct mail and displayed in venues across the city to attract the eye of potential visitors.

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