TMC designs displays to give WOW Toys shelf standout
Retail display company TMC is to roll out a range of display units for WOW Toys after a successful prototype.
Yorkshire-based TMC expects to begin installation of the displays in 15 stores this month after its trial designs in Bentalls department store in Kingston were well received.
WOW Toys will review its sales after the displays are put in place and if they are a success the displays could be rolled out in Europe in 2010.
Julia Frost, marketing manager at WOW Toys, said: “We are delighted with the results of the trial – the branded display modules gave us great stand-out in the stores and brand awareness has been boosted in the area.
“We are looking forward to reviewing their impact on a more national level in the Autumn.”