Titan's Digital Screens to roll into UK shopping centres
Following a trial at The Bullring in Bimringham, Titan Outdoor is to launch digital six-sheets at shopping centres across the UK.
The six-sheets (D6) have already launched at rail stations in London, but will now see 100 screens rolled out in shopping centres from October.
The screens units will be placed in 18 of the top 30 ranked centres including Bluewater, Lakeside and Merryhill.
Jon Slatkin, chief executive of Titan UK, commented: “Now that Titan is firmly focused on rail and retail out-of-home opportunities we will be working hard to improve the experience for advertisers. We’ve been delighted with the success of D6 in our rail environment and believe this will be emulated across premium shopping malls, offering advertisers the opportunity to enhance their 6-sheet campaigns with added standout and flexibility.”