Childsplay for Seabrook Crisps and Propaganda
Leeds agency and its client work together with BBC to film a programme for BBC TV kids series
Beat the Boss features a team of three sparky and talented youngsters, aged between 11 and 12 pitted against three ‘hot shots’ – adults who are successful professionals from a variety of industries. This week’s challenge tasks the teams with developing the most exciting, creative and viable fictional crisp brand to ultimately win over 25 of the savviest and most discerning consumers – kids.
Both teams worked closely with Bradford-based Seabrook Crisps to get a real flavour of what it takes to create, develop and manufacture a range of crisps and filming took place at Seabrook’s factory.
The teams pitched their ideas to chairman and CEO Ken Brook-Chrispin, managing director John Tague and commercial director Phil Devine.
With guidance from each team, Propaganda designed and created the artwork and final prototypes for each team, taking into account the colours, textures and imagination that went into each idea.
The Big Shots created a brand called Frizzzpz, with three intriguing fizzy flavours, Strawberry, Orange and Pineapple, complete with a sachet of chocolate sauce. The Bright Sparks kept it a bit more down to earth with their Pizza Party brand of five flavours: Pablo Pizza, Betty BBQ, Chu Chilli, Jack Jacket and Polly Pineapple, which came with sachets of flavouring and Pizza Party character trading cards.
Chairman & CEO of Seabrook Crisps, Ken Brook-Chrispin, said: “It was fascinating. To see the enthusiasm, knowledge and sheer talent radiate from these youngsters made me realise that this country’s manufacturing and marketing industry has great potential. Propaganda have showed great support throughout the entire process and the results they have presented are fantastic – everyone was extremely impressed with the final products.”
Richard McMurrough, Client Services Director, Propaganda, added: “The talent and creativity in the kids was great to see! As an agency, this project allowed us to step outside our comfort zone, and delve into something new and diverse that was enjoyable for both Propaganda and Seabrook.”The brands and the products that were developed and created by the Beat The Boss teams and Seabrook Crisps will NOT be manufactured and sold by Seabrook Crisps, and were produced purely for the purposes of this TV programme.