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Scottish Widows

3D advert for Scottish Widows launches at St Pancras Station

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By The Drum Team, Editorial

September 16, 2009 | 2 min read

Scottish Widows has unveiled a new 3D ad at St Pancras International station.

The 30 second advert will run at the station from 15-28 September with the aim of promoting the brand having been voted by Independent financial advisers as the best individual pensions adviser.

The advert will be hosted by Balfour International Group and look to reach over 1.6million commuters and passengers.

Stuart Green, senior brand manager for Scottish Widows, commented: “It has never been more important for the nation to wake up to the need for retirement planning and this campaign has been designed to encourage people to start planning for their futures. We’re delighted to be partnering with Balfour for this exciting campaign as they are well-known market leaders in providing cutting-edge audio-visual technology.”

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