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Volpa bags Bini product launch

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By The Drum Team, Editorial

September 10, 2009 | 2 min read

Volpa has been appointed by Bini Products to manage the launch of its Binifresh product line in advance of its roll out into ASDA stores across the UK later this month.

The campaign will be aimed at raising awareness of the new product, a compact hygiene device designed to fit a wheelie bin and automatically emit a purposely formulated spray every 4 hours to ensure that the wheelie bin stays hygienic & fresh.

The product has already launched in Lakeland stores in the UK. Volpa’s campaign is expected to engage with both online and offline media and audiences.

The contract is the latest client signing for the Scottish PR and marketing firm.

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