Vital Baby takes products online with MadeByPi
Vital Baby is taking its baby products online with the opening of its first ever e-commerce website.
It has been designed by Leeds agency MadeByPi and features Vital Baby's new branding and packaging which has been created by fellow Leeds agency Chilli.
Vital Baby is using the online store to launch a new baby accessories range, which will also be available at high street stockists such as Boots, Mothercare and John Lewis.
Dean Tollman, director at Vital Baby, said: "The new website reflects our recent rebrand and increasing product range.
"We are looking forward to further developing our e-commerce capabilities to rollout to other market territories and to compete effectively online.”
As well as showcasing the Vital Baby range, the website also offers customers product and baby care advice, tips on essential feeding accessories and a wealth of information on breastfeeding and weaning.
Karen Lewis, account director at MadeByPi, said: "The new Vital Baby website supports the brand’s expanding multi-channel approach and growing range of award-winning products, while also being visually impactful and user-friendly”.