Blubox has made two board appointments to support its commercial development. Scots BBC Dragon Shaf Rasul will join the business as a non-executive director and Nick Boardman has been appointed commercial director.
Blubox is a software application for compressing and sharing digital photos and other large files.
The technology allows users to compress pictures by up to 95 per cent without any loss in resolution or picture quality and also send and receive files 20 times faster.
Rasul – who stars in an online version of the BBCs Dragon’s Den alongside American Julie Meyer – has been charged with supporting the strategic growth of the business.
He said: “The Blubox consumer experience is unsurpassable and has the power to completely revolutionise the way people manage their digital images.
“We are talking about a consumer facing technology that can compress a ten megabyte file to half a megabyte without any loss in resolution or quality.
“The product also benefits from a web service which allows users to store their images online, giving the ability to access images remotely through your Mac, laptop or iphone.
“It is one of the most exciting products I have ever been involved with and I will now work with the Blubox board to grow the business through an integrated strategy of developing commercial partnerships, exploring potential acquisitions and securing inward investment from venture capital companies and institutional investors.”
Boardman, 37, is a veteran of the IT industry. He founded Rock in 1992 and developed it into Europe’s number one laptop brand before it was acquired by Stone Group in May 2008.
Boardman was mobile technology director on the Stone Group before joining Blubox where he will head sales and commercial activity. He will also be expected to develop channel strategy and major OEM partnerships.
Blubox CEO Peter Boswell said: “Shaf and Nick coming on board is a landmark stage in the development of the business and their experience will help take Blubox to another level."