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Superkrush to produce Newcastle Science City promotional videos

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By The Drum Team, Editorial

August 26, 2009 | 2 min read

Film production company Superkrush has been appointed by Newcastle’s Science City to deliver a range of promotional Science City videos which will target stakeholders and the public.

The six month brief, which was won against 16 other production companies, will see the Newcastle company tasked with producing a variety of creative visual materials including presentations, DVDs and web video, some of which will be shot in 3D as part of a new specialism the production company is developing.

The videos will look to showcase Newcastle as a World Class Science ‘Super’ City and highlight the development of deeper links between business and science, innovation and enterprise.

One of the videos will which will produced will promote the Newcastle Innovation Machine Project, which aims to create a new flow of innovative entrepreneurship across Newcastle, the video will also be used outside the region to demonstrate Newcastle as a premier location for innovation.

The promotional footage will also be used to encourage businesses and students in the region to create better links with science to ensure that science, technology and innovation succeed in becoming the engine of economic growth.

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