The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 26, 2009 | 2 min read

The first Scottish Royal Variety Performance is to be held in October, in association with the Royal Blind School Appeal and is being produced by MTP’s managing director Simon Mallinson.

Mallinson is working alongside Helen Forrest, marketing and fundraising manager for the Edinburghbased school for blind people to create the event which has been given Royal Patronage as the appeal looks to raise £4m to maintain the school.

Forrest explained: “We created the Scottish Royal Variety Performance as a brand which would stand alone as the Royal Blind School Appeal to allow us to take this on in future years – so it’s an event in its own right.”

Mallinson has approached high profile acts such as Paul McCartney, Rod Stewart, Annie Lennox, Coldplay, Natasha Bedingfield, Lionel Ritchie, Robbie Williams, Robbie Coltraine and Ewan McGregor with mixed success.

Those who have been unable to attend have donated signed personal items which will be auctioned through the performance’s media partner The Daily Record and Sunday Mail.

Mallinson has also assembled the creative team for event with Rab Randall from Backbone production and event engineering offering advice alongside Andrew Panton and Matt Dunkley who will be creative director and musical director respectively.

The Drum understand that Forrest is currently in negotiations with STV to broadcast the performance on Sunday 11 October.

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