Multiply goes below the line for Stolichnaya
Edinburgh-based Multiply has been appointed as below-the-line marketing agency for authentic Russian vodka Stolichnaya.
The marketing communications company was selected to work with the famous Stoli brand by drinks distributor Maxxium UK.
Multiply have already completed an on-trade kit which will be used in 1000 UK bars and will work on point of sale and signature drink awareness campaigns.
It’s the first time Stoli’s new creative platform – which focuses on a modern and stylish interpretation of Russia – has been used below the line.
Multiply account director, David Roberts, said: “Our agency has a well established track record in working with premium drinks brands and this appealed to Stolichnaya and Maxxium and gave us an advantage over competing agencies.
“Stoli is a world renowned brand and we are delighted to be working with Russia’s authentic vodka to develop even greater trade and consumer knowledge and awareness.”
Andrew Jack, brand manager at Maxxium UK, said: “We’ve known and worked with the team at Multiply for five years now so when Stolichnaya joined the Maxxium portfolio earlier this year we asked them to get involved straight away.
“It’s going to be a really exciting year for the brand so it’s important we work with agencies that understand how we work and how brands like Stoli work.”